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Journal of Scientific Research and  Studies

Journal of Scientific Research and Studies Vol. 4(11), pp. 282-292, November, 2017

ISSN 2375-8791

Copyright © 2017

Author(s) retain the copyright of this article

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Review

An ethnographic study of mobile phone users in public places in Nigeria

 

Adesoji  ADESUGBA

Business Administration Department, School of Business Faculty, California Southern University, Irvine, CA, United States. E-mail: adesugba@yahoo.com

 

Accepted 20 November, 2017

 

 Abstract

 

The use of mobile phone devices in public places in Nigeria was studied in the context of an emerging new culture in the society. The introduction of new technology especially the GSM and the Internet has changed the way people communicate and do things that would have hitherto been impossible. The use of mobile phone for different aspects of the lives of the people has introduced a new culture affecting various aspects of the people’s lives including, communication, shopping, education, banking, gaming, and entertainment. Mobile phones have become part of the dress accessory for most of the user’s especially young people who are over 50% of the population of Nigeria. The concept of this study is to observe and understand how average mobile users in Nigeria respond to the use of their phones in public places in a different scenario. The objective of this research work is to identify and establish the fact of the use of mobile phones in public places in Nigeria describing different situations. Though some unspoken rules guide the use of mobile phones in public places, it has become part of the culture of the people. This research is based on an ethnographic study that uses participant observation in identifying the different ways people use their mobile phones in public places. The conclusion of this paper is to explore our relationships with people in public places while relating to how we use our mobile phones as it gradually becomes an embedded culture.

Key words: Mobile phones, smart phones, social media, Wi-fi, GSM, technology, Internet, Information, Africa, Nigeria.

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